The interpretation of music videos : an interactive relationship between medium and viewer

There is a great deal of evidence to support the examination of an interactive relationship between the medium and the viewer in the interpretation of mainstream media. The exact nature of this relationship, however, is not well understood. The current study was carried out to assess the variables that may help explain why certain people interpret media, such as music videos, differently than others. Jensen's concept of reception analysis describes the relationship between the medium and the audience, and thus remains a strong focus within this study. Differences in the interpretation of music videos were investigated as a function of Absorption, gender role, screen size, age and viewing experience. Multiple regression analyses uncovered independent predictions of sexuality and violence scores by absorption and experience, as well as an interaction between absorption and screen size in the sexuality rating of the music videos.

Name thesis:degree_name

M.A. Psychology

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Faculty of Social Sciences

Department dc:contributor.department

Department of Psychology

Grantor

Brock University

Year dc:date.issued

2000

Author dc:creator

• Atkinson, Christina M.

• Music videos--Psychological aspects.

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/10464/2164

OAI identifier oai:identifier

oai:brocku.scholaris.ca:10464/2164