Back to results

Brock University

Athletes vs. Coaches: Perspectives on Social Media

Abstract

dc:description.abstract

This dissertation’s purpose was to understand the different perceptions of social media in athletes and coaches. Previous research has not given a thorough examination of social media’s effects on coaches, or the consequences of social media for meaningful relations between coach and athlete. Previous literature suggests that not only do athletes not understand the influences or implications of social media, but also that these influences and implications could alter an athlete’s mentality for performance. Previous research also recognized that athletes’ preoccupation with social media is a perceived challenge for coaches. Goffman’s (1959) Presentation of Self in Everyday Life and Sissela Bok’s (1978) Lying functioned as significant theoretical frameworks within this dissertation which was also guided by an existential phenomenological orientation to embodied experience. Methods used included 1) semi-structured interviews with 10 high-performance competitive athletes, from individual sports; 2) content analysis of 13 post submissions by athletes with an athlete reflection; and 3) semi-structured interviews with 6 high-performance competitive coaches. A phenomenological analysis sequence was applied to the data sets, which consisted of parsing the responses to the interview questions into units or phrases of meaning, maintaining horizontalization, and creating a rich description that represented the meanings discerned from the data analysis. Imaginative Free Variation (IFV), guided by the lifeworld existentials of Body, Space, Time and Relation (bstr), was also a strategy used to deepen the examination of themes and summary descriptions. A manifest and latent analysis was utilized on the posts (“phase 2”) to describe the post while suggesting a plausible interpretation that the athlete’s reflection could be compared against. The posts were also used within the coach interviews in order to gain the coaches’ perspectives of the selected posts. The study aimed to bridge the gap in understanding the relation between coaches and athletes and how the effects that social media has on athletes and their performance. The findings suggest that athletes are aware that people are viewing them, and that they are having a difficult time regulating information that they see on social media or how they are using social media. The findings from the “phase 2” analysis suggest that athletes believe that they have insider meaning that the average viewer does not when viewing certain social media posts. These findings also suggest that the coach-athlete relationship runs the risk of becoming less effective, because there is less value given to interactions within the physical environment.

Degree

thesis:*
Name thesis:degree_name
Ph.D. Applied Health Sciences
Level thesis:degree_level
Doctoral
Discipline thesis:degree_discipline
Faculty of Applied Health Sciences
Department dc:contributor.department
Applied Health Sciences Program
Grantor
Brock University
Year dc:date.issued
2024

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Gorrell, Elyse

Subjects

dc:subject × 5

Rights

Language dc:language.iso
eng

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/10464/18290
OAI identifier oai:identifier
oai:brocku.scholaris.ca:10464/18290

Chain of custody

source
Harvested from
Brock University
Base URL
brocku.scholaris.ca/server/oai/request
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Gorrell, Elyse. Athletes vs. Coaches: Perspectives on Social Media. Doctoral thesis, Brock University, 2024. http://hdl.handle.net/10464/18290