{"id":{"repo_id":"brno-tech","oai_identifier":"oai:dspace.vut.cz:11012/28094"},"canonical_url":"https://search.dev.ndltd.org/etd/brno-tech/oai:dspace.vut.cz:11012/28094","repository":{"repo_id":"brno-tech","name":"Brno University of Technology","base_url":"https://dspace.vut.cz/oai/request"},"display":{"title":"Internetová reklama pro MSP","abstract":"Cielom práce je poukázať na hlavné formy internetovej reklamy, ktoré sa používajú pri reklamných kampaniach. Dalšími cielmi je poukázať na využitie internetovej reklamy z pohladu MSP ako aj návrh reklamnej kampane za použitia internetových foriem reklamy.","abstract_html":"Cielom práce je poukázať na hlavné formy internetovej reklamy, ktoré sa používajú pri reklamných kampaniach. Dalšími cielmi je poukázať na využitie internetovej reklamy z pohladu MSP ako aj návrh reklamnej kampane za použitia internetových foriem reklamy.","abstract_has_math":false,"creators":["Molnár, Peter"],"institution":"Vysoké učení technické v Brně. Fakulta podnikatelská","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Chalupský, Vladimír"],"committee_chairs":[],"committee_members":[],"year":null,"date_issued":"","date_published":null,"updated_at":"2026-07-24T01:22:25Z","subjects":["internetová reklama","banner","email","sponzorstvo","webové stránky","marketingová stratégia","internet advertising","sponsorship","web sites","marketing strategy"],"languages":["sk"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["6669"],"render_values":[{"text":"6669","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/11012/28094","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Chalupský, Vladimír"]},{"key":"dc:creator","label":"Author","values":["Molnár, Peter"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["Vysoké učení technické v Brně. Fakulta podnikatelská"]},{"key":"dc:type","label":"Dc Type","values":["Text"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Bc."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["internetová reklama","banner","email","sponzorstvo","webové stránky","marketingová stratégia","internet advertising","sponsorship","web sites","marketing strategy"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["sk"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["6669"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/11012/28094"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Cielom práce je poukázať na hlavné formy internetovej reklamy, ktoré sa používajú pri reklamných kampaniach. Dalšími cielmi je poukázať na využitie internetovej reklamy z pohladu MSP ako aj návrh reklamnej kampane za použitia internetových foriem reklamy.","The aim of this work is to point main forms of internet advertising, used by advertising campaign. The other aims are to point on usage of internet advertising in SME and layout of advertising campaign using internet forms of advertising."]},{"key":"dc:title","label":"Title","values":["Internetová reklama pro MSP"]}]}],"canonical_facts":{"dc:contributor.advisor":["Chalupský, Vladimír"],"dc:creator":["Molnár, Peter"],"dc:description.abstract":["Cielom práce je poukázať na hlavné formy internetovej reklamy, ktoré sa používajú pri reklamných kampaniach. Dalšími cielmi je poukázať na využitie internetovej reklamy z pohladu MSP ako aj návrh reklamnej kampane za použitia internetových foriem reklamy.","The aim of this work is to point main forms of internet advertising, used by advertising campaign. The other aims are to point on usage of internet advertising in SME and layout of advertising campaign using internet forms of advertising."],"dc:identifier.other":["6669"],"dc:identifier.uri":["http://hdl.handle.net/11012/28094"],"dc:language.iso":["sk"],"dc:publisher":["Vysoké učení technické v Brně. Fakulta podnikatelská"],"dc:subject":["internetová reklama","banner","email","sponzorstvo","webové stránky","marketingová stratégia","internet advertising","sponsorship","web sites","marketing strategy"],"dc:title":["Internetová reklama pro MSP"],"dc:type":["Text"],"thesis:institution_name":["Bc."]},"updated_at":"2026-07-24T01:22:25Z"}