{"id":{"repo_id":"brazil-ufpb","oai_identifier":"oai:repositorio.ufpb.br:123456789/2237"},"canonical_url":"https://search.dev.ndltd.org/etd/brazil-ufpb/oai:repositorio.ufpb.br:123456789/2237","repository":{"repo_id":"brazil-ufpb","name":"Brazil UFPB","base_url":"https://repositorio.ufpb.br/oai/request"},"display":{"title":"Marketing infantil: despertando a bela biblioteca escolar adormecida","abstract":"Emphasize that the school library serves as a center of educational resources , integrated with the teaching-learning process and aims to develop reading and information. Examines the issue of Marketing and Endomarketing applied to private institutions of school libraries in the municipality of João Pessoa. The methodology consisted of exploratory articulated character with field research , with five (05 ) managers of these school libraries in elementary school in João Pessoa- PB . The data collection instrument was a questionnaire containing open and closed questions .Points out , as a marketing tool that creates and adds value to the procedures adopted in the institution . We conclude that there is not a full planning and actions supported in marketing practices that promote and advertise their products and services . We recommend that guidelines for the implementation of the marketing information units studied , in order to facilitate access of the target audience and enhance the performance space of the librarian and the dissemination of information space which is widespread knowledge and professional are outlined own librarian.","abstract_html":"Emphasize that the school library serves as a center of educational resources , integrated with the teaching-learning process and aims to develop reading and information. Examines the issue of Marketing and Endomarketing applied to private institutions of school libraries in the municipality of João Pessoa. The methodology consisted of exploratory articulated character with field research , with five (05 ) managers of these school libraries in elementary school in João Pessoa- PB . The data collection instrument was a questionnaire containing open and closed questions .Points out , as a marketing tool that creates and adds value to the procedures adopted in the institution . We conclude that there is not a full planning and actions supported in marketing practices that promote and advertise their products and services . We recommend that guidelines for the implementation of the marketing information units studied , in order to facilitate access of the target audience and enhance the performance space of the librarian and the dissemination of information space which is widespread knowledge and professional are outlined own librarian.","abstract_has_math":false,"creators":["ROSENDO, Luana Narciso"],"institution":"Universidade Federal da Paraíba","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-08-28","date_published":"2014-08-28","updated_at":"2026-07-24T01:18:29Z","subjects":["MARKETING INFANTIL","BIBLIOTECA ESCOLAR","ENDOMARKETING","MARKETING EDUCACIONAL"],"languages":["por"],"rights":["Acesso aberto"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://repositorio.ufpb.br/jspui/handle/123456789/2237","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["ROSENDO, Luana Narciso"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2017-09-19T17:39:45Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-11-14","2017-09-19T17:39:45Z"]},{"key":"dc:date.issued","label":"Date","values":["2014-08-28"]},{"key":"dc:publisher","label":"Institution","values":["Universidade Federal da Paraíba"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Ciências Sociais Aplicadas"]},{"key":"dc:type","label":"Dc Type","values":["TCC"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["MARKETING INFANTIL","BIBLIOTECA ESCOLAR","ENDOMARKETING","MARKETING EDUCACIONAL"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["por"]},{"key":"dc:rights","label":"Dc Rights","values":["Acesso aberto"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://repositorio.ufpb.br/jspui/handle/123456789/2237"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Emphasize that the school library serves as a center of educational resources , integrated with the teaching-learning process and aims to develop reading and information. Examines the issue of Marketing and Endomarketing applied to private institutions of school libraries in the municipality of João Pessoa. The methodology consisted of exploratory articulated character with field research , with five (05 ) managers of these school libraries in elementary school in João Pessoa- PB . The data collection instrument was a questionnaire containing open and closed questions .Points out , as a marketing tool that creates and adds value to the procedures adopted in the institution . We conclude that there is not a full planning and actions supported in marketing practices that promote and advertise their products and services . We recommend that guidelines for the implementation of the marketing information units studied , in order to facilitate access of the target audience and enhance the performance space of the librarian and the dissemination of information space which is widespread knowledge and professional are outlined own librarian."]},{"key":"dc:title","label":"Title","values":["Marketing infantil: despertando a bela biblioteca escolar adormecida"]}]}],"canonical_facts":{"dc:creator":["ROSENDO, Luana Narciso"],"dc:date.accessioned":["2017-09-19T17:39:45Z"],"dc:date.available":["2014-11-14","2017-09-19T17:39:45Z"],"dc:date.issued":["2014-08-28"],"dc:description.abstract":["Emphasize that the school library serves as a center of educational resources , integrated with the teaching-learning process and aims to develop reading and information. Examines the issue of Marketing and Endomarketing applied to private institutions of school libraries in the municipality of João Pessoa. The methodology consisted of exploratory articulated character with field research , with five (05 ) managers of these school libraries in elementary school in João Pessoa- PB . The data collection instrument was a questionnaire containing open and closed questions .Points out , as a marketing tool that creates and adds value to the procedures adopted in the institution . We conclude that there is not a full planning and actions supported in marketing practices that promote and advertise their products and services . We recommend that guidelines for the implementation of the marketing information units studied , in order to facilitate access of the target audience and enhance the performance space of the librarian and the dissemination of information space which is widespread knowledge and professional are outlined own librarian."],"dc:identifier.uri":["https://repositorio.ufpb.br/jspui/handle/123456789/2237"],"dc:language":["por"],"dc:publisher":["Universidade Federal da Paraíba"],"dc:publisher.department":["Ciências Sociais Aplicadas"],"dc:rights":["Acesso aberto"],"dc:subject":["MARKETING INFANTIL","BIBLIOTECA ESCOLAR","ENDOMARKETING","MARKETING EDUCACIONAL"],"dc:title":["Marketing infantil: despertando a bela biblioteca escolar adormecida"],"dc:type":["TCC"]},"updated_at":"2026-07-24T01:18:29Z"}