Do diagnóstico ao plano de marketing na biblioteca da faculdade IESP/ FATEC - PB: um estudo sobre infraestrutura e recursos humanos

The present study is aimed to diagnose the Central Library of the IESP/FATECPB College, from the scenario analysis, in what concerns to infrastructure and human resources. For that, it is presented the importance of a marketing plan as a management guide to the Library. Marketing is approached as a management philosophy, which is compromised with the client. It is commented about how marketing could help the librarian professional in improving his image before the community. In relation to the methodology, it is a descriptive research with qualitative approach. The search field is the IESP/FATECPB College and the research subjects are the employees of its library. Then, it was applied a questionnaire based on the SWOT analysis with the librarian of the College, in order to identify the strengths and the weaknesses of the internal environment and the opportunities and the threats of the external environment. As a result, it is proposed a marketing plan to the Central Library of the IESP/FATECPB College as a guiding tool of marketing actions to be adopted by the information unit. It is concluded that the marketing applied to library should make part of the annual strategic planning and it can bring advantageous benefits as the positive image, the offer of products and services more agreed and the maintenance, conquer and customer loyalty.

Grantor dc:publisher

Universidade Federal da Paraíba

Year dc:date.issued

2016

Author dc:creator

• NASCIMENTO, Janiely da Silva

• Marketing em unidades de informação
• Marketing bibliotecário
• Plano de marketing em bibliotecas
• Biblioteca Central da Faculdade IESP/FATEC-PB

Statement dc:rights

• Acesso aberto

Language dc:language

por

Repository record dc:identifier.uri

https://repositorio.ufpb.br/jspui/handle/123456789/1597

OAI identifier oai:identifier

oai:repositorio.ufpb.br:123456789/1597