{"id":{"repo_id":"brazil-ufpb","oai_identifier":"oai:repositorio.ufpb.br:123456789/1397"},"canonical_url":"https://search.dev.ndltd.org/etd/brazil-ufpb/oai:repositorio.ufpb.br:123456789/1397","repository":{"repo_id":"brazil-ufpb","name":"Brazil UFPB","base_url":"https://repositorio.ufpb.br/oai/request"},"display":{"title":"Gestão de branding: influenciando no comportamento do consumidor millenial","abstract":"In this present academic research has as objective to analyze the management of Branding, reaching influence in millennial consumer behavior. To achieve this understanding, we looked on scientific studies which shows the Branding Management and its application, the Consumer Equity as marketing strategy and analyze the millennial consumer behavior, which are 18-34 years old young adults. The method used was a quantitative analysis and a questionnaire, in which we used the Google Drive software to administer the questionnaire among this segment on January of 2015. The questionnaire was sharing in social networks to reach specific audience, which are the Millennials. Thus, we obtained a total of 105 valid responses from the public - Millennials, which stated that they have favorite brands in mind, but they are still willing to try new brands and trends constantly.","abstract_html":"In this present academic research has as objective to analyze the management of Branding, reaching influence in millennial consumer behavior. To achieve this understanding, we looked on scientific studies which shows the Branding Management and its application, the Consumer Equity as marketing strategy and analyze the millennial consumer behavior, which are 18-34 years old young adults. The method used was a quantitative analysis and a questionnaire, in which we used the Google Drive software to administer the questionnaire among this segment on January of 2015. The questionnaire was sharing in social networks to reach specific audience, which are the Millennials. Thus, we obtained a total of 105 valid responses from the public - Millennials, which stated that they have favorite brands in mind, but they are still willing to try new brands and trends constantly.","abstract_has_math":false,"creators":["EGITO, Yosef Caju do"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-10-10","date_published":"2016-10-10","updated_at":"2026-07-24T01:18:13Z","subjects":["GESTÃO DE BRANDING","COMPORTAMENTO DO CONSUMIDOR MILLENNIAL","ESTRATÉGIAS DE MARKETING","CONSUMER EQUITY"],"languages":["pt"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://repositorio.ufpb.br/jspui/handle/123456789/1397","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["EGITO, Yosef Caju do"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2016-10-10T13:49:22Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2016-10-10T13:49:22Z"]},{"key":"dc:date.issued","label":"Date","values":["2016-10-10"]},{"key":"dc:type","label":"Dc Type","values":["TCC"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["GESTÃO DE BRANDING","COMPORTAMENTO DO CONSUMIDOR MILLENNIAL","ESTRATÉGIAS DE MARKETING","CONSUMER EQUITY"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["pt"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://repositorio.ufpb.br/jspui/handle/123456789/1397"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Na presente pesquisa acadêmica tem-se como desígnio analisar a gestão de Branding, chegando a influenciar o comportamento do consumidor millennial. Para alcançar tal entendimento, buscou-se estudos científicos que retratassem a respeito da Gestão de Branding e sua aplicação, do Consumer Equity como estratégia de marketing e analisar o comportamento do consumidor millennial, que são jovens adultos entre 18-34 anos. O método utilizado foi a analise quantitativa e um questionário aplicado, no qual foi utilizado o software Google Drive para aplicar o questionário entre esse segmento no mês de janeiro de 2015. O questionário foi compartilhando nas redes socias para atingir o público específico, que são os Millennials. Assim, obteve-se um total de 105 respostas válidas do público - Millennials, onde declaram que possuem marcas favoritas em mente, mas estão estes dispostos a experimentar marcas e tendências novas constantemente."]},{"key":"dc:description.abstract","label":"Abstract","values":["In this present academic research has as objective to analyze the management of Branding, reaching influence in millennial consumer behavior. To achieve this understanding, we looked on scientific studies which shows the Branding Management and its application, the Consumer Equity as marketing strategy and analyze the millennial consumer behavior, which are 18-34 years old young adults. The method used was a quantitative analysis and a questionnaire, in which we used the Google Drive software to administer the questionnaire among this segment on January of 2015. The questionnaire was sharing in social networks to reach specific audience, which are the Millennials. Thus, we obtained a total of 105 valid responses from the public - Millennials, which stated that they have favorite brands in mind, but they are still willing to try new brands and trends constantly."]},{"key":"dc:title","label":"Title","values":["Gestão de branding: influenciando no comportamento do consumidor millenial"]}]}],"canonical_facts":{"dc:creator":["EGITO, Yosef Caju do"],"dc:date.accessioned":["2016-10-10T13:49:22Z"],"dc:date.available":["2016-10-10T13:49:22Z"],"dc:date.issued":["2016-10-10"],"dc:description":["Na presente pesquisa acadêmica tem-se como desígnio analisar a gestão de Branding, chegando a influenciar o comportamento do consumidor millennial. Para alcançar tal entendimento, buscou-se estudos científicos que retratassem a respeito da Gestão de Branding e sua aplicação, do Consumer Equity como estratégia de marketing e analisar o comportamento do consumidor millennial, que são jovens adultos entre 18-34 anos. O método utilizado foi a analise quantitativa e um questionário aplicado, no qual foi utilizado o software Google Drive para aplicar o questionário entre esse segmento no mês de janeiro de 2015. O questionário foi compartilhando nas redes socias para atingir o público específico, que são os Millennials. Assim, obteve-se um total de 105 respostas válidas do público - Millennials, onde declaram que possuem marcas favoritas em mente, mas estão estes dispostos a experimentar marcas e tendências novas constantemente."],"dc:description.abstract":["In this present academic research has as objective to analyze the management of Branding, reaching influence in millennial consumer behavior. To achieve this understanding, we looked on scientific studies which shows the Branding Management and its application, the Consumer Equity as marketing strategy and analyze the millennial consumer behavior, which are 18-34 years old young adults. The method used was a quantitative analysis and a questionnaire, in which we used the Google Drive software to administer the questionnaire among this segment on January of 2015. The questionnaire was sharing in social networks to reach specific audience, which are the Millennials. Thus, we obtained a total of 105 valid responses from the public - Millennials, which stated that they have favorite brands in mind, but they are still willing to try new brands and trends constantly."],"dc:identifier.uri":["https://repositorio.ufpb.br/jspui/handle/123456789/1397"],"dc:language.iso":["pt"],"dc:subject":["GESTÃO DE BRANDING","COMPORTAMENTO DO CONSUMIDOR MILLENNIAL","ESTRATÉGIAS DE MARKETING","CONSUMER EQUITY"],"dc:title":["Gestão de branding: influenciando no comportamento do consumidor millenial"],"dc:type":["TCC"]},"updated_at":"2026-07-24T01:18:13Z"}