Análise da aplicação do marketing do Arquivo Geral da Universidade Federal da Paraíba

Nowadays, the preoccupation with Marketing and Internal Marketing is lead to reflect about a society with exigent and different consumption activities. The present work aims to analyze the application of Marketing in the General Archive of the Federal University of Paraíba – UFPB. It is a descriptive research, with qualitative approach. The data were collected by means of a semi-structured questionnaire, which was applied with all the six civil servants who work in the mentioned Archive. The collected and analyzed data showed that the professionals should improve their knowledge to their responsibilities and they also need to have initiative and attitude in their actions. The results demonstrate that the General Archive of the Federal University of Paraíba need to create new services with excellence to their users, with a proactive and dynamic management, and also stimulate its staff to achieve success in future projects.

Author dc:creator

• FONSECA, Juliana Soares da

• ARQUIVO GERAL DA UFPB
• ENDOMARKETING E ARQUIVO
• MARKETING EM UNIDADES DE INFORMAÇÃO

Language dc:language.iso

pt

Repository record dc:identifier.uri

https://repositorio.ufpb.br/jspui/handle/123456789/1244

OAI identifier oai:identifier

oai:repositorio.ufpb.br:123456789/1244