{"id":{"repo_id":"brazil-ufba","oai_identifier":"oai:repositorio.ufba.br:ri/41700"},"canonical_url":"https://search.dev.ndltd.org/etd/brazil-ufba/oai:repositorio.ufba.br:ri/41700","repository":{"repo_id":"brazil-ufba","name":"Brazil UFBA","base_url":"https://repositorio.ufba.br/oai/request"},"display":{"title":"Barbielândia e suas cores: uma análise semiótica do filme de Greta Gerwig","abstract":"This study is focused on comprehending how the representation of Barbielândia is constructed in the film directed by Greta Gerwig. For this research, topics such as the story of the Barbie doll, the construction of its identity as a product of the Cultural Industry, the culture of Barbie, and the impact and scope of his animated films are addressed. Based on the semiotics of Charles Peirce, the representation of Barbielândia is analyzed through the use of pink and blue colors in the visual construction of BarbieLand and the production of the sound atmosphere through the song Pink. The research allows us to conclude that the visuality of Barbielândia expresses a polarized world between female and male, marked by the dichotomy of pink and blue.","abstract_html":"This study is focused on comprehending how the representation of Barbielândia is constructed in the film directed by Greta Gerwig. For this research, topics such as the story of the Barbie doll, the construction of its identity as a product of the Cultural Industry, the culture of Barbie, and the impact and scope of his animated films are addressed. Based on the semiotics of Charles Peirce, the representation of Barbielândia is analyzed through the use of pink and blue colors in the visual construction of BarbieLand and the production of the sound atmosphere through the song Pink. The research allows us to conclude that the visuality of Barbielândia expresses a polarized world between female and male, marked by the dichotomy of pink and blue.","abstract_has_math":false,"creators":["Cruz, Rute Souza Da"],"institution":"Universidade Federal da Bahia","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-02-05","date_published":"2024-02-05","updated_at":"2026-07-27T22:07:37Z","subjects":["Barbie","Análise fílmica","Semiótica","Cinema","Feminismo","Boneca","Barbielândia","Cores","Greta Gerwig"],"languages":["por"],"rights":["Acesso Aberto"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://repositorio.ufba.br/handle/ri/41700","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Cruz, Rute Souza Da"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2025-04-04T12:38:33Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2025-04-04T12:38:33Z"]},{"key":"dc:date.issued","label":"Date","values":["2024-02-05"]},{"key":"dc:publisher","label":"Institution","values":["Universidade Federal da Bahia"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Faculdade de Comunicação"]},{"key":"dc:type","label":"Dc Type","values":["Trabalho de Conclusão de Curso"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Barbie","Análise fílmica","Semiótica","Cinema","Feminismo","Boneca","Barbielândia","Cores","Greta Gerwig"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["por"]},{"key":"dc:rights","label":"Dc Rights","values":["Acesso Aberto"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://repositorio.ufba.br/handle/ri/41700"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study is focused on comprehending how the representation of Barbielândia is constructed in the film directed by Greta Gerwig. For this research, topics such as the story of the Barbie doll, the construction of its identity as a product of the Cultural Industry, the culture of Barbie, and the impact and scope of his animated films are addressed. Based on the semiotics of Charles Peirce, the representation of Barbielândia is analyzed through the use of pink and blue colors in the visual construction of BarbieLand and the production of the sound atmosphere through the song Pink. The research allows us to conclude that the visuality of Barbielândia expresses a polarized world between female and male, marked by the dichotomy of pink and blue."]},{"key":"dc:title","label":"Title","values":["Barbielândia e suas cores: uma análise semiótica do filme de Greta Gerwig"]}]}],"canonical_facts":{"dc:creator":["Cruz, Rute Souza Da"],"dc:date.accessioned":["2025-04-04T12:38:33Z"],"dc:date.available":["2025-04-04T12:38:33Z"],"dc:date.issued":["2024-02-05"],"dc:description.abstract":["This study is focused on comprehending how the representation of Barbielândia is constructed in the film directed by Greta Gerwig. For this research, topics such as the story of the Barbie doll, the construction of its identity as a product of the Cultural Industry, the culture of Barbie, and the impact and scope of his animated films are addressed. Based on the semiotics of Charles Peirce, the representation of Barbielândia is analyzed through the use of pink and blue colors in the visual construction of BarbieLand and the production of the sound atmosphere through the song Pink. The research allows us to conclude that the visuality of Barbielândia expresses a polarized world between female and male, marked by the dichotomy of pink and blue."],"dc:identifier.uri":["https://repositorio.ufba.br/handle/ri/41700"],"dc:language":["por"],"dc:publisher":["Universidade Federal da Bahia"],"dc:publisher.department":["Faculdade de Comunicação"],"dc:rights":["Acesso Aberto"],"dc:subject":["Barbie","Análise fílmica","Semiótica","Cinema","Feminismo","Boneca","Barbielândia","Cores","Greta Gerwig"],"dc:title":["Barbielândia e suas cores: uma análise semiótica do filme de Greta Gerwig"],"dc:type":["Trabalho de Conclusão de Curso"]},"updated_at":"2026-07-27T22:07:37Z"}