Mídias sociais nas bibliotecas da UFRJ: adoção e monitoramento

This study investigated the use of social media in thirty-one libraries of the Federal University of Rio de Janeiro to understand how to use these tools and weave guidelines for the proper use of monitoring tools in biblioteconômico scenario. The study was based on observation techniques and interviews to ascertain the perception of librarians and users in the use of media in the context of academic libraries. While the importance of communication channel that is recognized by both respondents as a means of promoting products and services, the results indicated that social media are not the dominant elements of the universe of academic libraries. The study is plus a Basic Guide to Using Social Media, directed to the professionals of the information, which are presented suggestions for use, monitoring and measurement of organizational performance communication in social media.

Grantor dc:publisher

Universidade Federal do Estado do Rio de Janeiro

Year dc:date.issued

2016

Author dc:creator

• Anjos, Cláudia Regina dos

Advisor dc:contributor.advisor

• Barros, Moreno Albuquerque de

• Redes sociais
• Facebook
• Twitter
• Bibliotecas universitárias
• Web 2.0
• Métricas e monitoramento
• Social networking
• University Library
• Metrics and monitoring

Statement dc:rights

• Acesso Aberto

Language dc:language

por

Handle dc:identifier.uri

http://hdl.handle.net/11422/1246

OAI identifier oai:identifier

oai:pantheon.ufrj.br:11422/1246