{"id":{"repo_id":"bradford","oai_identifier":"oai:bradscholars.brad.ac.uk:10454/6462"},"canonical_url":"https://search.dev.ndltd.org/etd/bradford/oai:bradscholars.brad.ac.uk:10454/6462","repository":{"repo_id":"bradford","name":"University of Bradford","base_url":"https://bradscholars.brad.ac.uk/oai/request"},"display":{"title":"Beyond consumption experiences.","abstract":"The term ‘consumption experience’ has become ubiquitous in marketing and consumer research circles. In this thesis I question the appropriateness of this canonical term. In its stead I employ the non-dualistic term ‘experiaction’, coined by an ecological psychologist, which points to the functional inseparability of experiencing and actions. I adopt a field-theoretical, phenomenologically-informed, perspective, whilst participating in, analysing, and writing about ten video-recorded research conversations. Likewise I address the various spin-off texts deriving from the initial conversations, such as transcripts and viewing-logs. I show that ‘field’-embedded individuals notice and act on many aspects of their immediate micro-environments, including their own intra-personal goings-on and expressive outputs. Through data analysis I identify five categories of regulable variables that an individual can act on as s/he seeks to regulate his/her sensing, relative to his/her reference value(s). Seen through this cybernetic lens, momentary human being comprises of a cyclical, ongoing process of self-regulation, in which individuals expediently employ and/or modify accessible resources and goings-on, in the service of seeking to actualise their currently-preferred, or expected, states-of-being, and to minimise unwelcome deviations therefrom. This thesis challenges the prevalent notion that when people consume particular products/services these offerings sponsor offering-dedicated experiences - what some people describe as ‘consumption experiences’. The concept of experiaction, in contrast, comprises of an ongoing interaction between a person and his/her micro-environment, in which the individual attends to, and acts on, whichever aspect(s) of his/her 360°-‘inner’-‘outer’-‘field’ become(s) momentarily salient to him/her, within the parameters imposed by his/her currently-sustained reference value(s).","abstract_html":"The term ‘consumption experience’ has become ubiquitous in marketing and consumer research circles. In this thesis I question the appropriateness of this canonical term. In its stead I employ the non-dualistic term ‘experiaction’, coined by an ecological psychologist, which points to the functional inseparability of experiencing and actions. I adopt a field-theoretical, phenomenologically-informed, perspective, whilst participating in, analysing, and writing about ten video-recorded research conversations. Likewise I address the various spin-off texts deriving from the initial conversations, such as transcripts and viewing-logs. I show that ‘field’-embedded individuals notice and act on many aspects of their immediate micro-environments, including their own intra-personal goings-on and expressive outputs. Through data analysis I identify five categories of regulable variables that an individual can act on as s/he seeks to regulate his/her sensing, relative to his/her reference value(s). Seen through this cybernetic lens, momentary human being comprises of a cyclical, ongoing process of self-regulation, in which individuals expediently employ and/or modify accessible resources and goings-on, in the service of seeking to actualise their currently-preferred, or expected, states-of-being, and to minimise unwelcome deviations therefrom. This thesis challenges the prevalent notion that when people consume particular products/services these offerings sponsor offering-dedicated experiences - what some people describe as ‘consumption experiences’. The concept of experiaction, in contrast, comprises of an ongoing interaction between a person and his/her micro-environment, in which the individual attends to, and acts on, whichever aspect(s) of his/her 360°-‘inner’-‘outer’-‘field’ become(s) momentarily salient to him/her, within the parameters imposed by his/her currently-sustained reference value(s).","abstract_has_math":false,"creators":["Woodward, Michael N."],"institution":"University of Bradford","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Larsen, Gretchen","Whitelock, Jeryl M.","Fastoso, Fernando","Harding, Nancy H.","Cornelius, Nelarine"],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-10-17","date_published":"2014-10-17","updated_at":"2026-07-24T01:14:32Z","subjects":["Consumption; ‘Consumption experiences’; Cybernetics; ‘Experiaction’; Feedback; Field theory; Phenomenology; Production"],"languages":["en"],"rights":["\"Creative
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The University of Bradford theses are licenced under a Creative Commons Licence."],"dc:subject":["Consumption; ‘Consumption experiences’; Cybernetics; ‘Experiaction’; Feedback; Field theory; Phenomenology; Production"],"dc:title":["Beyond consumption experiences."],"dc:type":["Thesis"],"dc:type.qualificationlevel":["doctoral"],"dc:type.qualificationname":["PhD"]},"updated_at":"2026-07-24T01:14:32Z"}