Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.
type: CreativeWork
description: Available as part of the thesis.
abstract: Available as part of the thesis.
author: Preuss, Christoph
language: en
keywords: Retail marketing, Retail management, Sales performance, Branch effectiveness, Franchise effectiveness
date published: 2013-11-28
date modified: 2026-07-24T01:15:21Z
provider: University of Bradford
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Bradford

PropertyValue
property ID: Handle
value: http://hdl.handle.net/10454/5726