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Bournemouth University

Bridging digital media literacy with the Thai context of ‘Sati’ (mindfulness).

Abstract

dc:description.abstract

These three research questions seek to investigate the relationship between the three keywords and how the digital media literacy concept can be bridged to the concept of ‘Sati’ (mindfulness) in a Thai context. The purpose of this research study is intentionally to articulate five contributing points from action research combined with the capabilities approach: first, developing new knowledge from the conceptual framework development process, which synthesises the relationship between two concepts to formulate new integration in managing knowledge across boundaries. Second, this initial pilot intervention, which was an example of how digital media literacy with ‘Sati’ (mindfulness) had developed from four key stakeholder participants, provides the notions to generalise the approaches used to educate Thai online consumers concerning digital media literacy. Third, the pilot intervention was developed to emphasise on urban newly graduated employees with the aim of investigating how it applied the conceptual framework to encourage Thais about digital media literacy with ‘Sati’ (mindfulness). Fourth, findings, arguments, and also limitations from this research study provide a valuable initial baseline for continuing on this topic, and collaboration among four key stakeholders can serve as the prototype for further research studies. Lastly, some points of arguments from this research study can be enlarged through new recommendations to advocate for future public policies, educational curriculum and pedagogies to facilitate digital media literacy among Thailand’s technological transition. The digital media literacy movement in Thailand should not be dominated by a single sector; instead, each sector can share its own knowledge with others, because everyone is part of a better community. It can be the starting point for approaching the way of the Western conceptual framing of digital media literacy needs to be both ‘glocalising’ and itself, ‘Sati’ (mindfulness) to develop ‘diverse approaches’ to establish digital media literacy in Thailand.

Degree

thesis:*
Level dc:type.qualificationlevel
doctoral
Grantor dc:publisher.institution
Bournemouth University
Year dc:date.issued
2022

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Chaiveeradech, Monsak

Rights

Language dc:language
en

Chain of custody

source
Harvested from
University of Bournemouth
Base URL
eprints.bournemouth.ac.uk/cgi/oai2
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
related terms
citation

Chaiveeradech, Monsak. Bridging digital media literacy with the Thai context of ‘Sati’ (mindfulness).. doctoral thesis, Bournemouth University, 2022.