The building of the X-men transmedia franchise and how expansive storytelling is affecting Hollywood.

This thesis investigates the effects of transmedia storytelling on Hollywood franchises through a case study of the four X-Men films and the comic book series The Uncanny X-Men. This thesis shows how the adaptive process that transforms the character of Magneto from morally ambiguous comic book anti-hero to a more streamlined movie supervillain is illustrative of the two-edged approach of transmedia theory. It elucidates why transmedia franchises are economically and artistically advantageous, while concurrently having the potential to dilute narrative and thematic complexity. This analysis concludes that transmedia narratives can enrich popular culture, but also risk falling into the traps of formulaic storytelling, which could detrimentally affect artistic production.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters

Grantor

Baylor University.

Year dc:date.issued

2014

Author dc:creator

• Wucher, Joshua.

Advisor dc:contributor.advisor

• Kendrick, James, 1974-

• Transmedia storytelling.
• X-Men.
• Film franchises.
• Film industry.

Statement dc:rights

• Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/2104/9116

OAI identifier oai:identifier

oai:baylor-ir.tdl.org:2104/9116