Abstract
dc:description.abstractUsing a survey approach, this study explored consumers' uses and gratifications for e-books and hardcopy books, specifically, ownership, personal use and venues for purchasing them. The survey of 124 respondents revealed hard copies of the printed word were the most commonly used medium, while e-readers were the second to least used. Results suggest that readers will continue to use textbooks, in most cases, in printed form.
Degree
thesis:*- Name thesis:degree_name
- M.A.
- Level thesis:degree_level
- Masters
- Grantor
- Baylor University.
- Year dc:date.issued
- 2014
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Hamilton-Short, Isla G.B.
- Advisor dc:contributor.advisor
-
- Stone, Sara J.
Subjects
dc:subject × 5Rights
dc:rights- Statement dc:rights
-
- Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.
- Language dc:language.iso
- en
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- https://hdl.handle.net/2104/9070
- OAI identifier oai:identifier
- oai:baylor-ir.tdl.org:2104/9070