Desktop video : merging diffusion of innovations with creative and innovative management as a framework for managing the convergence of video, film, and computers.

This thesis examines the relatively young industry known as desktop video, formed by the convergence of the video, film, and computer industries. Specifically, the study explores the major forces, or drivers, affecting the development of the desktop video industry. These drivers are separated into four categories: technology, opportunities, problems, and crises. The issues of economics, regulation, and technology, which are generated from the drivers, will be examined as they affect the industry on a larger scale. The study also examines the attributes of an innovation, which are relative advantage, compatibility, complexity, trialability, and observability, and the importance of each to the development, management, and purchase of desktop video technology. Finally, a variety of management acts will be analyzed for their importance to the management of the desktop video industry. The discussion of the drivers, issues, and acts of management is structured around the framework of Creative and Innovative Management, outlined by management scholar George Kozmetsky in his book Transformational Management (1985). The discussion of the attributes of an innovation is based upon the Diffusion of Innovations theory, introduced by communication scholar Everett Rogers in his work Diffusion of Innovations (1983). Two analytical methods are incorporated in this thesis: the case study method and the qualitative interviewing method. The primary data was collected from interviews with key individuals from within the desktop video industry as well as printed materials from the industry companies. Secondary sources, which include books, journals, popular magazines, and newspapers are used as a supplement to the primary data, as well as to provide a historical background for developing a perspective on the management of the desktop video industry itself. Finally, this study demonstrates how the Kozmetskian theory may be combined with the Rogerian theory for application to the management of the desktop video industry regarding the innovation of new technology. Additionally, the study reveals how this framework can be used as a tool for managers of other industries in the structuring of management strategies and strategic planning.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters

Grantor

Baylor University.

Year dc:date.issued

1993

Author dc:creator

• Welch, Michael Shawn.

Advisor dc:contributor.advisor

• Korpi, Michael Frank.

• Video recordings -- Production and direction.
• Video recordings -- Technological innovations.

Statement dc:rights

• Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/2104/14378

OAI identifier oai:identifier

oai:baylor-ir.tdl.org:2104/14378