Managing disruptive technology : a comparison of academic research and industry practice.

Throughout history, communication and entertainment innovations have had a revolutionary impact on society, culture and the economy. This study focuses on the impact of a recent disruptive technology called the digital video recorder by analyzing the relationship between technology, diffusion, communication and management. Two theories provide a basis for the analysis in this study, diffusion of innovation theory and creative and innovative management theory. The combination of the two theories provides a lucrative framework to examine the impact of disruptive innovations. Qualitative interviewing technique is the methodology selected to frame issues within an industry milieu. Analysis of the responses indicates that, although a basic inherent understanding exists for both the diffusion and creative management process, significant gaps in understanding the strategic value of these two theories remains. Continued research could provide more insight on how the application of these theories can influence strategic planning when dealing with disruptive technology.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters

Grantor

Baylor University.

Year dc:date.issued

2005

Author dc:creator

• Cox, Clint T.

Advisor dc:contributor.advisor

• Carbonara, Corey Patrick, 1955-

• Television broadcasting -- Technological innovations.
• Diffusion of innovations.

Statement dc:rights

• Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/2104/14329

OAI identifier oai:identifier

oai:baylor-ir.tdl.org:2104/14329