Commercial television and children.

This thesis developed from the writer's interest in the sales aspect of commercial television and its impact upon children. It consists of a study of the effectiveness of Action for Children's Television in encouraging the broadcast industry to employ additional self-regulation when broadcasting to children as a commercial audience. Chapter One gives an overall view of children as an audience and the general advertising standards related to children. The attitude of children toward commercial television is reviewed. Chapter Two reports how broadcasters are beginning to answer the growing demand for better and less commercialized children's television from the viewpoint of the broadcaster. Chapter Three presents a background of the history, aims, and developments of Action for Children's Television. It reviews their criticisms of the broadcast industry in relation to children. Finally, the thesis draws conclusions from this study and makes recommendations. Commercial television can become a credible form of advertising to the child. Recommendations which have been made to help the industry reach the children more effectively with less criticism from interest groups are reviewed and evaluated. A general analysis of the effect of Action for Children's Television upon the broadcast industry concludes this section.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters

Grantor

Baylor University.

Year dc:date.issued

1973

Author dc:creator

• Webb, Glanel, 1947-

Advisor dc:contributor.advisor

• Capp, Glenn R., 1910-1998.

• Television and children.

Statement dc:rights

• Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/2104/14284

OAI identifier oai:identifier

oai:baylor-ir.tdl.org:2104/14284