{"id":{"repo_id":"baylor","oai_identifier":"oai:baylor-ir.tdl.org:2104/14166"},"canonical_url":"https://search.dev.ndltd.org/etd/baylor/oai:baylor-ir.tdl.org:2104/14166","repository":{"repo_id":"baylor","name":"Baylor University","base_url":"https://baylor-ir.tdl.org/server/oai/request"},"display":{"title":"An examination of the ethical and moral values of public relations practitioners.","abstract":"This study examined the moral and ethical concerns of public relations practitioners and students. A questionnaire consisting of 50 Likert-type items was completed by public relations practitioners and public relations students at Baylor University and the University of North Texas. Through factor analysis, the following was determined: (1) Respondents were motivated by similar concerns as previous research had revealed, though they made distinctions in certain areas of morality. (2) "Younger" practitioners had higher mean judgment scores on two out of nine factors identified in the study. (3) Women had higher mean judgment scores on two out of nine factors. (4) More respondents considered themselves responsible to their client/employer than to society. (5) Responses made it impossible to label either the PRSA College of Fellows or TPRA as more ethical. (6) Students and practitioners are motivated by different ethical factors, though they share some common concerns. (7) Practitioners who consider themselves responsible to society are concerned with different ethical issues than those who consider themselves responsible to their client/employer.","abstract_html":"This study examined the moral and ethical concerns of public relations practitioners and students. A questionnaire consisting of 50 Likert-type items was completed by public relations practitioners and public relations students at Baylor University and the University of North Texas. Through factor analysis, the following was determined: (1) Respondents were motivated by similar concerns as previous research had revealed, though they made distinctions in certain areas of morality. (2) "Younger" practitioners had higher mean judgment scores on two out of nine factors identified in the study. (3) Women had higher mean judgment scores on two out of nine factors. (4) More respondents considered themselves responsible to their client/employer than to society. (5) Responses made it impossible to label either the PRSA College of Fellows or TPRA as more ethical. (6) Students and practitioners are motivated by different ethical factors, though they share some common concerns. (7) Practitioners who consider themselves responsible to society are concerned with different ethical issues than those who consider themselves responsible to their client/employer.","abstract_has_math":false,"creators":["Clark, Michelle Pate."],"institution":"Baylor University.","degree_name":"M.A.","degree_level":"Masters","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Bishop, Mike (Michael)"],"committee_chairs":[],"committee_members":[],"year":2001,"date_issued":"2001-08","date_published":"2001-08","updated_at":"2026-07-24T01:07:52Z","subjects":["Public relations -- Moral and ethical aspects.","Professional ethics."],"languages":["en"],"rights":["Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission."],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2104/14166","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Bishop, Mike (Michael)"]},{"key":"dc:creator","label":"Author","values":["Clark, Michelle Pate."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2026-02-28T16:39:49Z"]},{"key":"dc:date.issued","label":"Date","values":["2001-08"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Baylor University."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Public relations -- Moral and ethical aspects.","Professional ethics."]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/2104/14166"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study examined the moral and ethical concerns of public relations practitioners and students. A questionnaire consisting of 50 Likert-type items was completed by public relations practitioners and public relations students at Baylor University and the University of North Texas. Through factor analysis, the following was determined: (1) Respondents were motivated by similar concerns as previous research had revealed, though they made distinctions in certain areas of morality. (2) "Younger" practitioners had higher mean judgment scores on two out of nine factors identified in the study. (3) Women had higher mean judgment scores on two out of nine factors. (4) More respondents considered themselves responsible to their client/employer than to society. (5) Responses made it impossible to label either the PRSA College of Fellows or TPRA as more ethical. (6) Students and practitioners are motivated by different ethical factors, though they share some common concerns. (7) Practitioners who consider themselves responsible to society are concerned with different ethical issues than those who consider themselves responsible to their client/employer."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["An examination of the ethical and moral values of public relations practitioners."]}]}],"canonical_facts":{"dc:contributor.advisor":["Bishop, Mike (Michael)"],"dc:creator":["Clark, Michelle Pate."],"dc:date.accessioned":["2026-02-28T16:39:49Z"],"dc:date.issued":["2001-08"],"dc:description.abstract":["This study examined the moral and ethical concerns of public relations practitioners and students. A questionnaire consisting of 50 Likert-type items was completed by public relations practitioners and public relations students at Baylor University and the University of North Texas. Through factor analysis, the following was determined: (1) Respondents were motivated by similar concerns as previous research had revealed, though they made distinctions in certain areas of morality. (2) "Younger" practitioners had higher mean judgment scores on two out of nine factors identified in the study. (3) Women had higher mean judgment scores on two out of nine factors. (4) More respondents considered themselves responsible to their client/employer than to society. (5) Responses made it impossible to label either the PRSA College of Fellows or TPRA as more ethical. (6) Students and practitioners are motivated by different ethical factors, though they share some common concerns. (7) Practitioners who consider themselves responsible to society are concerned with different ethical issues than those who consider themselves responsible to their client/employer."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/2104/14166"],"dc:language.iso":["en"],"dc:rights":["Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission."],"dc:subject":["Public relations -- Moral and ethical aspects.","Professional ethics."],"dc:title":["An examination of the ethical and moral values of public relations practitioners."],"dc:type":["Thesis"],"thesis:degree_level":["Masters"],"thesis:degree_name":["M.A."],"thesis:institution_name":["Baylor University."]},"updated_at":"2026-07-24T01:07:52Z"}