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Auckland University of Technology

Framing Factory Farming in New Zealand

Abstract

dc:description.abstract

This study uncovers how factory farming is framed in New Zealand. This is accomplished by conducting a frame analysis of publications produced by industry stakeholders and the animal welfare volunteer sector. The study reveals New Zealand industry stakeholders and the animal welfare volunteer sector use three dominant frames known as the commodity/economic, food and traditional welfare frame. Each frame is influenced by the ideology of speciesism. Speciesism is a discriminatory force that uses species membership as the determining criteria whether a being is entitled to basic rights. The frames are deployed to suppress discontent consumers have over factory farming or the use of nonhuman earthlings as a resource. The study also reveals a unique relationship between industry stakeholders and the animal welfare volunteer sector. The relationship is based on the continued supply of income for both sides of the factory farming debate.

Degree

thesis:*
Name thesis:degree_name
Master of Arts in Policy Studies
Level thesis:degree_level
Masters Theses
Grantor dc:publisher
Auckland University of Technology
Year dc:date.issued
2017

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Singh, Jason
Advisor dc:contributor.advisor
  • Deckert, Antje

Subjects

dc:subject × 33

Rights

Language dc:language.iso
en

Identifiers

dc:identifier.*
Identifier
hdl:10292/10772

Chain of custody

source
Harvested from
AUT University
Base URL
openrepository.aut.ac.nz/server/oai/request
Last updated
2026-08-21
Source record
OAI-PMH GetRecord
citation

Singh, Jason. Framing Factory Farming in New Zealand. Masters Theses thesis, Auckland University of Technology, 2017. https://hdl.handle.net/10292/10772