{"id":{"repo_id":"athabasca","oai_identifier":"oai:dt.athabascau.ca:10791/208"},"canonical_url":"https://search.dev.ndltd.org/etd/athabasca/oai:dt.athabascau.ca:10791/208","repository":{"repo_id":"athabasca","name":"Athabasca University","base_url":"https://dt.athabascau.ca/oai/request"},"display":{"title":"Technology acceptance, social influence, and Athabasca University staff Landing usage","abstract":"2016-09","abstract_html":"2016-09","abstract_has_math":false,"creators":["Bruce, Barb"],"institution":"Athabasca University","degree_name":"M.Ed.(DE)","degree_level":null,"degree_discipline":"Centre for Distance Education","degree_department":null,"school":null,"contributors":["Anderson, Terry(Centre for Distance Education)","McCutheon, Mark (External) Centre for Humanities","McGreal, Rory (Internal) Centre for Distance Education"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-09-21","date_published":"2016-09-21","updated_at":"2026-08-21T16:41:56Z","subjects":["TAM","Technology acceptance model","Social influence","social network sites","Landing","internal social network sites"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["TC-AEAU-208"],"render_values":[{"text":"TC-AEAU-208","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10791/208","outbound_label":"Handle","outbound_source":"dc:identifier"},"source_record":{"url":"https://dt.athabascau.ca/oai/request?verb=GetRecord&metadataPrefix=oai_etdms&identifier=oai%3Adt.athabascau.ca%3A10791%2F208","prefix":"oai_etdms"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Anderson, Terry(Centre for Distance Education)","McCutheon, Mark (External) Centre for Humanities","McGreal, Rory (Internal) Centre for Distance Education"]},{"key":"dc:creator","label":"Author","values":["Bruce, Barb"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2016-09-21"]},{"key":"dc:publisher","label":"Institution","values":["Athabasca University"]},{"key":"dc:type","label":"Dc Type","values":["Electronic Thesis or Dissertation"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Centre for Distance Education"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.Ed.(DE)"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Athabasca University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["TAM","Technology acceptance model","Social influence","social network sites","Landing","internal social network sites"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/10791/208","https://dt.athabascau.ca/jspui/bitstream/10791/208/4/BarbBruceFinal.pdf","TC-AEAU-208"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["2016-09","Research demonstrates the importance of social networks and their role in our acquisition of information. Although, popular social network sites are easy to use, low site participation can diminishes their value to its users. Staff participation is low for Athabasca University’s internal social network site, the Landing. This study asked: Do social influences contribute to AU staff acceptance and usage of the Landing? A sequential mixed methods design, consisting of a web-based questionnaire (N=41), and semi-structured interviews (N=5), was used, with AU staff as participants. The Technology Acceptance Model (TAM) was used to assess adoption and usage. Research using TAM in educational contexts, mainly uses quantitative data, and student participants. This is one of a few university research studies to include qualitative interviews and to use staff as participants. Results indicated social influence was the motivation for logging in to the Landing, but most staff did not return because the site was not perceived as useful or easy to use. To increase perceived usefulness of the Landing, and to increase its usage, this study`s recommendations include providing mentors for new users, and improving the site`s help section."]},{"key":"dc:title","label":"Title","values":["Technology acceptance, social influence, and Athabasca University staff Landing usage"]}]}],"canonical_facts":{"dc:contributor":["Anderson, Terry(Centre for Distance Education)","McCutheon, Mark (External) Centre for Humanities","McGreal, Rory (Internal) Centre for Distance Education"],"dc:creator":["Bruce, Barb"],"dc:date":["2016-09-21"],"dc:description":["2016-09","Research demonstrates the importance of social networks and their role in our acquisition of information. Although, popular social network sites are easy to use, low site participation can diminishes their value to its users. Staff participation is low for Athabasca University’s internal social network site, the Landing. This study asked: Do social influences contribute to AU staff acceptance and usage of the Landing? A sequential mixed methods design, consisting of a web-based questionnaire (N=41), and semi-structured interviews (N=5), was used, with AU staff as participants. The Technology Acceptance Model (TAM) was used to assess adoption and usage. Research using TAM in educational contexts, mainly uses quantitative data, and student participants. This is one of a few university research studies to include qualitative interviews and to use staff as participants. Results indicated social influence was the motivation for logging in to the Landing, but most staff did not return because the site was not perceived as useful or easy to use. To increase perceived usefulness of the Landing, and to increase its usage, this study`s recommendations include providing mentors for new users, and improving the site`s help section."],"dc:identifier":["http://hdl.handle.net/10791/208","https://dt.athabascau.ca/jspui/bitstream/10791/208/4/BarbBruceFinal.pdf","TC-AEAU-208"],"dc:publisher":["Athabasca University"],"dc:subject":["TAM","Technology acceptance model","Social influence","social network sites","Landing","internal social network sites"],"dc:title":["Technology acceptance, social influence, and Athabasca University staff Landing usage"],"dc:type":["Electronic Thesis or Dissertation"],"thesis:degree_discipline":["Centre for Distance Education"],"thesis:degree_name":["M.Ed.(DE)"],"thesis:institution_name":["Athabasca University"]},"updated_at":"2026-08-21T16:41:56Z"}