This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as applause, laughter, affiliative booing, or affiliative chanting from his audiences. Furthermore, by analyzing RNC addresses, this study expands scholarship regarding group behavior in partisan audiences. The findings of this study not only provide insight into the rhetorical underpinnings of Reagan’s speeches, but also reveal the relationship between the speaker and audience in a distinctive partisan environment.
","abstract_html":"<p>This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as applause, laughter, affiliative booing, or affiliative chanting from his audiences. Furthermore, by analyzing RNC addresses, this study expands scholarship regarding group behavior in partisan audiences. The findings of this study not only provide insight into the rhetorical underpinnings of Reagan’s speeches, but also reveal the relationship between the speaker and audience in a distinctive partisan environment. </p>","abstract_has_math":false,"creators":["Dye, Reagan Gresham"],"institution":null,"degree_name":"Master of Arts in Political Science (MA)","degree_level":"Thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Dowdle, Andrew J.","Wicks, Robert"],"advisors":["Stewart, Patrick A."],"committee_chairs":[],"committee_members":[],"year":2018,"date_issued":"2018-05-01T07:00:00Z","date_published":"2018-05-01T07:00:00Z","updated_at":"2026-07-24T00:59:08Z","subjects":["Agenda Setting","Audience Response","Political Communication","Political Psychology","Presidential Rhetoric","Ronald Reagan","American Politics","Mass Communication","Social Influence and Political Communication","Speech and Rhetorical Studies"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarworks.uark.edu/etd/2662","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dowdle, Andrew J.","Wicks, Robert"]},{"key":"dc:contributor.advisor","label":"Advisor","values":["Stewart, Patrick A."]},{"key":"dc:creator","label":"Author","values":["Dye, Reagan Gresham"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2018"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2024-02-06T08:00:00Z"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in Political Science (MA)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Agenda Setting","Audience Response","Political Communication","Political Psychology","Presidential Rhetoric","Ronald Reagan","American Politics","Mass Communication","Social Influence and Political Communication","Speech and Rhetorical Studies"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarworks.uark.edu/etd/2662"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as applause, laughter, affiliative booing, or affiliative chanting from his audiences. Furthermore, by analyzing RNC addresses, this study expands scholarship regarding group behavior in partisan audiences. The findings of this study not only provide insight into the rhetorical underpinnings of Reagan’s speeches, but also reveal the relationship between the speaker and audience in a distinctive partisan environment.
"]},{"key":"dc:title","label":"Title","values":["Applause, Laughter, Chants, and Cheers: An Analysis of the Rhetorical Skill of the “Great Communicator”"]}]}],"canonical_facts":{"dc:contributor":["Dowdle, Andrew J.","Wicks, Robert"],"dc:contributor.advisor":["Stewart, Patrick A."],"dc:creator":["Dye, Reagan Gresham"],"dc:date":["2018"],"dc:date.available":["2024-02-06T08:00:00Z"],"dc:description.abstract":["This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as applause, laughter, affiliative booing, or affiliative chanting from his audiences. Furthermore, by analyzing RNC addresses, this study expands scholarship regarding group behavior in partisan audiences. The findings of this study not only provide insight into the rhetorical underpinnings of Reagan’s speeches, but also reveal the relationship between the speaker and audience in a distinctive partisan environment.
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