Analyzing the Effects of Preprimary Broadcast Media on Presidential Nominations from 1980-2016

<p>This study attempts to discover if broadcast media released during the preprimary period has an effect on the Presidential nomination process, and if so in what way? Several OLS regression models, based on Randall Adkins and Andrew Dowdle’s Presidential nomination forecasting models, were created as an attempt to not only find a statistically significant effect between broadcast media and aggregate vote percentage, but also in an effort to create more effective forecasts. I have drawn my sample from every open nomination race dating back to 1980, and used both cable and network broadcasting sources. I have covered not only the effects of broadcast media on forecasting, but its effects on the preprimary and primary process as a whole.</p>

Name thesis:degree_name

Master of Arts in Political Science (MA)

Level thesis:degree_level

Thesis

Year dc:date.available

2017

Author dc:creator

• Cuellar, Jarred Ralston

Advisor dc:contributor.advisor

• Dowdle, Andrew J.

Contributors dc:contributor

• Dowe, Pearl K.
• Mitchell, Joshua

• Social sciences
• Communication and the arts
• Broadcast media
• Preprimary
• Presidential nominations
• American Politics
• Social Influence and Political Communication

Repository record dc:identifier

https://scholarworks.uark.edu/etd/1884

OAI identifier oai:identifier

oai:scholarworks.uark.edu:etd-3423