Leveling the Playing Field? A Content Analysis of ESPN.com and ESPNW.com’s Online Coverage

<p>The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.</p>

Name thesis:degree_name

Master of Arts in Journalism (MA)

Level thesis:degree_level

Thesis

Year dc:date.available

2016

Author dc:creator

• Caldwell, Rachael

Advisor dc:contributor.advisor

• Wicks, Jan L.

Contributors dc:contributor

• Watkins, Patsy
• Dittmore, Stephen W.

• Philosophy
• religion and theology
• Social sciences
• Communication and the arts
• Content analysis
• ESPN
• Sports
• Journalism Studies
• Sports Management
• Sports Studies

Repository record dc:identifier

https://scholarworks.uark.edu/etd/1640

OAI identifier oai:identifier

oai:scholarworks.uark.edu:etd-3179