{"id":{"repo_id":"alabama","oai_identifier":"oai:ir.ua.edu:123456789/2684"},"canonical_url":"https://search.dev.ndltd.org/etd/alabama/oai:ir.ua.edu:123456789/2684","repository":{"repo_id":"alabama","name":"University of Alabama","base_url":"https://ir-api.ua.edu/oai/request"},"display":{"title":"Expanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmetics","abstract":"In 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European standard of beauty for various reasons including perceptions of consumer relatability and response, but Nyong’o’s contract is a direct challenge to this notion. The intent of this study to explore news coverage of the first year (April 2014 – April 2015) of Nyong’o’s contract with Lancôme to determine why Nyong’o was chosen as the first black ambassador, how the decision was received, and what the implications are for the beauty standards, especially the black beauty standard.","abstract_html":"In 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European standard of beauty for various reasons including perceptions of consumer relatability and response, but Nyong’o’s contract is a direct challenge to this notion. The intent of this study to explore news coverage of the first year (April 2014 – April 2015) of Nyong’o’s contract with Lancôme to determine why Nyong’o was chosen as the first black ambassador, how the decision was received, and what the implications are for the beauty standards, especially the black beauty standard.","abstract_has_math":false,"creators":["Olugbode, Monsurat Olubukola"],"institution":"University of Alabama Libraries","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Cooper, Caryl A.","Boylorn, Robin M."],"advisors":["Lamme, Margot Opdycke"],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016","date_published":"2016","updated_at":"2026-07-27T18:44:20Z","subjects":["Communication","African American studies","Black history"],"languages":["en_US","English"],"rights":["All rights reserved by the author unless otherwise indicated."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["u0015_0000001_0002363","Olugbode_alatus_0004M_12778"],"render_values":[{"text":"u0015_0000001_0002363","href":null,"code":true},{"text":"Olugbode_alatus_0004M_12778","href":null,"code":true}]}]},"links":{"outbound_url":"https://ir.ua.edu/handle/123456789/2684","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Cooper, Caryl A.","Boylorn, Robin M."]},{"key":"dc:contributor.advisor","label":"Advisor","values":["Lamme, Margot Opdycke"]},{"key":"dc:contributor.other","label":"Dc Contributor Other","values":["University of Alabama Tuscaloosa"]},{"key":"dc:creator","label":"Author","values":["Olugbode, Monsurat Olubukola"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2017-03-01T17:45:15Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2017-03-01T17:45:15Z"]},{"key":"dc:date.issued","label":"Date","values":["2016"]},{"key":"dc:publisher","label":"Institution","values":["University of Alabama Libraries"]},{"key":"dc:type","label":"Dc Type","values":["thesis","text"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Communication","African American studies","Black history"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["All rights reserved by the author unless otherwise indicated."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["u0015_0000001_0002363","Olugbode_alatus_0004M_12778"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://ir.ua.edu/handle/123456789/2684"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Electronic Thesis or Dissertation"]},{"key":"dc:description.abstract","label":"Abstract","values":["In 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European standard of beauty for various reasons including perceptions of consumer relatability and response, but Nyong’o’s contract is a direct challenge to this notion. The intent of this study to explore news coverage of the first year (April 2014 – April 2015) of Nyong’o’s contract with Lancôme to determine why Nyong’o was chosen as the first black ambassador, how the decision was received, and what the implications are for the beauty standards, especially the black beauty standard."]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["electronic"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Expanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmetics"]}]}],"canonical_facts":{"dc:contributor":["Cooper, Caryl A.","Boylorn, Robin M."],"dc:contributor.advisor":["Lamme, Margot Opdycke"],"dc:contributor.other":["University of Alabama Tuscaloosa"],"dc:creator":["Olugbode, Monsurat Olubukola"],"dc:date.accessioned":["2017-03-01T17:45:15Z"],"dc:date.available":["2017-03-01T17:45:15Z"],"dc:date.issued":["2016"],"dc:description":["Electronic Thesis or Dissertation"],"dc:description.abstract":["In 2014, Lupita Nyong’o became the first black spokeswoman for Lancôme Paris cosmetics, the first in the company’s 80-year history. Previously, the advertising industry took issue with using models outside of the European standard of beauty for various reasons including perceptions of consumer relatability and response, but Nyong’o’s contract is a direct challenge to this notion. The intent of this study to explore news coverage of the first year (April 2014 – April 2015) of Nyong’o’s contract with Lancôme to determine why Nyong’o was chosen as the first black ambassador, how the decision was received, and what the implications are for the beauty standards, especially the black beauty standard."],"dc:format.medium":["electronic"],"dc:format.mimetype":["application/pdf"],"dc:identifier.other":["u0015_0000001_0002363","Olugbode_alatus_0004M_12778"],"dc:identifier.uri":["https://ir.ua.edu/handle/123456789/2684"],"dc:language":["English"],"dc:language.iso":["en_US"],"dc:publisher":["University of Alabama Libraries"],"dc:rights":["All rights reserved by the author unless otherwise indicated."],"dc:subject":["Communication","African American studies","Black history"],"dc:title":["Expanding the beauty spectrum: a case study of Lupita Nyong’o as the brand ambassador for Lancôme cosmetics"],"dc:type":["thesis","text"]},"updated_at":"2026-07-27T18:44:20Z"}