Olympic effort: rhetorics of disability, sport, and resistance in the 2012 London Olympic narratives
type: CreativeWork
description: The 2012 Summer Olympic Games, held in London, England, stand as an international media spectacle from which cultural, political, and social narratives emerge within the athletic struggles of the event's competitors. Central to these narratives are the social constructions of the normative body, a concept that props up certain types of bodies as normal, natural, or ideal, while subjugating other types of bodies. Especially in athletic competition, where performance and ability are measured and ballyhooed, the ableist notions that some bodies are normal and some are abnormal construct hegemonic norms with worldwide reverberations. However, the participation of particular athletes in the qualification for, competition during, and commercial advertisements directly following 2012 Summer Olympic Games produced rhetorical space to challenge normative constructions. This critical cultural rhetorical dissertation examines how bodies of particular athletes within the 2012 Summer Olympics can act as spaces of resistance to hegemonic norms. By analyzing the narratives surrounding Keelin Godsey and Caster Semenya during qualification, Oscar Pistorius during competition, and Nike's Jogger commercial directly after the games, this dissertation stretches a critical disability studies lens in order to draw theoretical and political implications.
abstract: The 2012 Summer Olympic Games, held in London, England, stand as an international media spectacle from which cultural, political, and social narratives emerge within the athletic struggles of the event's competitors. Central to these narratives are the social constructions of the normative body, a concept that props up certain types of bodies as normal, natural, or ideal, while subjugating other types of bodies. Especially in athletic competition, where performance and ability are measured and ballyhooed, the ableist notions that some bodies are normal and some are abnormal construct hegemonic norms with worldwide reverberations. However, the participation of particular athletes in the qualification for, competition during, and commercial advertisements directly following 2012 Summer Olympic Games produced rhetorical space to challenge normative constructions. This critical cultural rhetorical dissertation examines how bodies of particular athletes within the 2012 Summer Olympics can act as spaces of resistance to hegemonic norms. By analyzing the narratives surrounding Keelin Godsey and Caster Semenya during qualification, Oscar Pistorius during competition, and Nike's Jogger commercial directly after the games, this dissertation stretches a critical disability studies lens in order to draw theoretical and political implications.
author: Butler, W. Sim
language: en_US
language: English
keywords: Communication
date published: 2014
date modified: 2026-07-27T18:44:10Z
provider: University of Alabama
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Alabama Libraries