Building a World of warcraft: cyber-colonialism through othering strategies

This thesis provides a rhetorical analysis of the popular video game World of Warcraft (WoW) and related material. The subscriber base of this game makes it a particularly prominent example of discourse with potentially great influence. Where previous studies have focused less on WoW's narrative in favor of a psychological or sociological approach, this study attempts to examine the rhetorical implications of the game's storyline. The study situates WoW within a suitable critical space and shows how strategies used to emphasize racial differences result in a new theoretical framework described by the term "cyber-colonialism." The study highlights three strategies through which WoW emphasizes the differences between racial groups and thereby creates its cyber-colonial portrayals: constructing opposing binaries, the role of geography and climate, and the use of color as a marker of deviance. These strategies all have an established history within ancient, medieval, and modern literature and likely influence the way in which participants view WoW's cultures. The remainder of the rhetorical analysis highlights three arguments WoW itself teaches about particular rhetorical strategies. In particular, this study shows how WoW embraces cross-cultural cooperation, rejects scapegoating as an appropriate rhetorical tool, and encourages the involvement of native cultures in solving problems. WoW has great potential as a teaching tool and considerable room for future analysis and arguments.

Grantor dc:publisher

University of Alabama Libraries

Year dc:date.issued

2013

Author dc:creator

• Pressnell, Levi Addison

Advisor dc:contributor.advisor

• Bennett, Beth Susan

Contributors dc:contributor

• Black, Jason Edward
• Payne, Matthew T.

• Rhetoric
• Communication

Statement dc:rights

• All rights reserved by the author unless otherwise indicated.

Language dc:language.iso

en_US, English

Dc Identifier Other

u0015_0000001_0001244
Pressnell_alatus_0004M_11542

OAI identifier oai:identifier

oai:ir.ua.edu:123456789/1715