The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis / by Edward John Hall

Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.

Author dc:creator

• Hall, Edward John

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/2440/21999

OAI identifier oai:identifier

oai:digital.library.adelaide.edu.au:2440/21999