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Showing 1 to 11 of 11 for “"wine tourism"”.
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Grappling with grapes : wine tourism of the Western Cape
… as a series of 'snapshots' into the meaning of 'wine tourism'. Each chapter of my main body of work looks at a different segment of wine tourism in the Western Cape: a fast growing industry that inherits attributes from both the wine and tourism industries. Themes of landscape and the tourist …
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Blending industry varietals : developmental considerations for the South African wine tourism industry
There is consensus that wine tourism summarily offers a strong competitive advantage for wine regions, and can generate profitable business for wineries, other wine-related products and for visitor services. And in the four decades since the first manifestation of South African wine tourism was …
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Incorporating User Opinion into a New Wine Tourism Map for Southwest Virginia
… during the process of designing and creating a wine tourism map for southwest Virginia. Over 700 (total) wine tourists completed brief questionnaires during five distinct phases of data collection and map modeling. At each point, we incorporated user input into map design for the preceding …
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The relativity of authenticity: Notions of authenticity in the Cape Winelands cultural landscape and the impact of wine tourism on cultural heritage
… explores various notions of authenticity in tourism experience and seeks to establish if these notions are compatible with the concept of authenticity in conservation of the built environment. Three wine farms in the Cape Winelands cultural landscape, a proposed serial World Heritage Site, …
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A study of Marlborough winery web sites: Do their current formats encourage a beneficial winery-customer relationship?: A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Professional Studies at Lincoln University
… examined Internet adoption by twenty Marlborough wineries and focused on how their current formats are encouraging beneficial consumer relations. The Marlborough wine industry has been a recent global and local success story and wineries appear to have adopted the website as part of an integral …
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The Role of Sustainability in Enhancing Place Performance Through an Identity-Based Approach to Place Branding
… in adopting environmental practices is the wine industry. The close relationship between wine and places is undisputable and so strong that people frequently visit places of wine production in the form of wine tourism contributing significantly to regional economies. For wine to be …
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Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix
Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business …
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Estrategias de uso de Saccharomyces cerevisiae en fermentaciones aeróbicas
Wine is a food product with an undeniable traditional character, especially in the Mediterranean area where its production dates back to the first human populations. Spain is currently the world’s leading vineyard, with 13% of the total vine cultivation surface devoted to wine production (2021 data …
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Enoturismo, empreendedorismo e desenvolvimento regional : um estudo aplicado à região do Oeste
As transformações económicas e sociais a que temos assistido nas últimas décadas, se por um lado impõem às sociedades processos de adaptação disruptivos por outro lado criam novas oportunidades. O fenómeno do empreendedorismo ligado à inovação e à exploração de novas oportunidades tem sido estudado …
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Η εμπειρία του καταναλωτή στις οινοποιητικές μονάδες και η επίδρασή της στην αγοραστική του συμπεριφορά : παράγοντες που τη συνθέτουν και ο βαθμός επίδρασής τους
Από τη δεκαετία του 80’ η σημασία που δίνουν οι καταναλωτές στο εμπειρικό στοιχείο των υπηρεσιών έχει αυξηθεί σημαντικά. Αυτός είναι και ο λόγος που στα τέλη της δεκαετίας του 90’ εμφανίστηκε μία νέα προσέγγιση του μάρκετινγκ, το μάρκετινγκ εμπειριών (experiential marketing). Η προσέγγιση αυτή …