Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"webrooming"”.
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Consumer behavior in a multichannel context and its managerial implications
… customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications.
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,,Get ég fengið að máta þetta?" Hvað geta verslanir á Íslandi gert til að koma í veg fyrir að vera notaðar sem mátunarklefar eða sýningarsalir fyrir Boozt?
… showrooming og hinsvegar er það neytendahegðunin webrooming. Með tilkomu þessara breyttu neytendahegðana hafa verslanir þurft að bregðast við til að vera samkeppnishæf við stórar erlendar verslanakeðjur líkt og norrænu stórverslunina Boozt. Með tilkomu Boozt á íslenskan markað hefur borið á því að …
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Cross-channel integration
With the rise of the Internet and the emergence of online shopping, traditional retailing has transformed substantially. Retailers have developed multichannel strategies and, in particular, have integrated their offline channels with online channels. Such an integration of offline and online …