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Showing 1 to 2 of 2 for “"web-based marketing"”.
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing …
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Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia
… importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the …