Global ETD Search

Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign

Gorman, Elizabeth B.

rit Repository record for Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign (opens in a new tab)

Reklamos topika: persvazijos instrumentai /

Gabrėnaitė, Eglė,Institutional Repository of Vilnius University2010

… the rhetorical topic in a discourse of written (visual) advertising. In the scope of this paper, the topos is approached as a category of argumentation: a specific argument, universal tool of persuasion and proof. In this dissertation, advertising is being examined from the rhetorical point of …

vilnius Repository record for Reklamos topika: persvazijos instrumentai / (opens in a new tab)

Are We Killing the Boys Harshly? The Consumption of the Male Gaze in Queer Pages

Christian, Aron Lee2010

This study provides a social-text analysis of advertising images in queer publications which represent the new millennium up until 2008 in order to explore gaze theory in a queer context by answering the research question, “How have queer men represented themselves to themselves in the new …

iupui Repository record for Are We Killing the Boys Harshly? The Consumption of the Male Gaze in Queer Pages (opens in a new tab)

Thinking Holistically versus Analytically: Exploring the Impact of Culture on Consumers' Cognitive Responses to Ads

Feng, Yang

… advertisers prefer to use standardized visual advertisements. However, culture plays a key role in international advertising as the interpretation of advertising messages varies across cultures. Based on the framework of Analytic/Holistic Thought and Hybridity Theory, this study argued …

siu-theses Repository record for Thinking Holistically versus Analytically: Exploring the Impact of Culture on Consumers' Cognitive Responses to Ads (opens in a new tab)