Global ETD Search
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Showing 1 to 4 of 4 for “"viral videos"”.
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Lifecycle of viral YouTube videos
… first site visited when looking for songs, music videos, TV shows, or just general entertainment. Along with the sharing potential provided by social media like Twitter, Facebook, Tumblr, and more, YouTube videos have the potential to spread like wildfire. A term that has been coined to describe …
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The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements
<p>This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the …
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Moments When the Weak Gained Ground: Viral Video as a Curriculum of People
… or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to …
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Rhetorical Appeals in Design for Social Change
… products for social change (i.e., animated viral videos) with rhetorical appeals analysis and expert interviews. (2) He led the design of a product (i.e., a mobile web application for Latino parents about childhood obesity prevention called Lifecast) and conducted an auto-observation of his …