Global ETD Search
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Showing 1 to 2 of 2 for “"video reviews"”.
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Data-driven design for industrial applications
… user-generated content – from textual reviews to video testimonials – and applying advanced machine learning techniques, the research develops a comprehensive framework for integrating data-driven insights into the design process. The work is centered around four key challenges in …
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The Impact of Information Presentation Format on User Purchase Decision-Making
<p>Online reviews have garnered considerable attention, especially in recent years, from scholars in various domains (such as information systems and marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding …