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Showing 1 to 1 of 1 for “"vertical farming, fresh produce, food safety, consumer preferences, willingness to pay"”.
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Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems
Vertical farming is a technologically advancing agricultural production method with the potential to change the way lettuce (and other produce) is grown. However, less is known about how consumers will react to this new technology in the marketplace. In this study, we examine consumers’ perceptions …