Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 65 for “"uses and gratifications"”.
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Online dating applications and the Uses and Gratifications Theory
… online dating has gone through an evolution and is now readily available on a person’s mobile device. The most popular online dating applications are Tinder and Bumble, both strictly on mobile devices. This thesis seeks to examine how the Uses and Gratifications theory can be applied to …
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Televangelism in Zambia : an application of the uses and gratifications theory
This thesis investigated the uses and gratifications that people get from watching religious programmes on the national television, Zambia National Broadcasting Corporation (ZNBC). It investigated the preferences of the audience regarding religious programmes and also the social, economic, …
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Why Taiwanese students use Instant Messaging: a uses and gratifications approach
<p>The goal of this study was to investigate the gratifications Taiwanese students sought and obtained from Instant Messaging use (IM). This study also examined the relationship among gratifications Taiwanese students obtained, gender, and their frequency of IM use. A 13-motivation with 37 …
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How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach
Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism …
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Digitalizing Religion in the Age of COVID-19: A Uses and Gratifications Perspective
<p>The current COVID-19 pandemic has impacted people’s religious behavior around the world. Due to the coronavirus outbreak, most in-person religious services have shifted to virtual platforms. The online religious transition amidst the outbreak has alleviated many issues for worshippers as it …
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Educators' Perceptions of Twitter for Educational Technology Professional Development: A Uses and Gratifications Expectancy Model
… to adapt to the needs of a changing society and a shift to online professional development (OPD) opportunities has become popular for meeting the needs of educators. As a result, social media platforms, like Twitter, have grown in popularity as outlets for OPD; however, little research has …
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The uses and gratifications of the World Wide Web at the University of Nevada-Las Vegas
This study extends the uses and gratifications theory to the World Wide Web. Studies like these examine what the Web is used for, and what needs are gratified by using the Web. One hundred thirty college students at the University of Nevada-Las Vegas were surveyed on media and Web usage and …
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Exploring the virtual communities of college football fans : the uses and gratifications of online message boards
In light of the uses and gratifications theory, this study examined how college football fans use online message boards, what their motivations are for using online message boards, and whether online message boards are complementing or displacing traditional media for them. A survey posted to four …
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Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
… media marketing (SMM) given its cost efficiency and nonprofits' limited budgets (Young, 2017). Given the importance of social media to nonprofits, it is important to examine why individuals are engaging with nonprofits on Facebook. Applying Uses and Gratifications (U&G), the current research …
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Fanning the Flames: An Examination of Uses and Gratifications Sought During the Gatlinburg Wildfires of 2016
… event of November 2016. More specifically, how and what did people from different geolocations share via Twitter during the crisis event and what gratifications were sought by their use of Twitter. A content analysis was completed on a stratified sample of tweets separated by geographic …
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A uses and gratifications perspective of Chinese college students' motivations in using renren (Chinese social networking site)
… sites, brings the communication world a brand-new area to explore. The success of Facebook and MySpace in the U.S. has attracted a considerate number of communication scholars to examine this phenomenon from different perspectives.</p> <p>As the most cutting-edge tool to investigate a …
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The health-related uses and gratifications of YouTube: Motive, cognitive involvement, online activity, and sense of empowerment
… on YouTube, post-exposure online activity, and sense of empowerment regarding health and health care. As a result of the analysis of data from 263 participants, social utility, convenient information-seeking, habit-passing time, and exciting entertainment motives were identified as four …
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Hungry for More? An Analysis of Bon Appétit’s Digital Brand Extension Strategies and their Potential Uses and Gratifications
… shine a spotlight on one successful magazine brand and its attempts to navigate the digital revolution while also maintaining a successful magazine. Through a systematic descriptive analysis of communication strategies, a case analysis of Bon Appétit magazine is the focus of this thesis. Guided …
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Liminoidity in modern media tourism experiences: Understanding the uses and gratifications of fans visiting the Wizarding World of Harry Potter
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-12-01
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The Red Thread Web: a case study of the uses and gratifications parents adopting a child from China discovered in the Rumor Queen blog
Since 1992 thousands of U.S. families have adopted children from China. Parents wishing to adopt a Chinese child must work with the China Center of Adoption Affairs (CCAA), which writes and enforces the regulations for domestic and international adoptions. In December 2006 the CCAA suddenly …
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Navigating the Social Landscape: An Exploration of Social Networking Site Usage among Emerging Adults
… emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, …
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Extending and Refining an Expectancy-Value Theory of Media Gratifications: Two Studies in the Domain of Soap Opera Watching
… communication research. The study of audience uses and gratifications has been the most visible exemplar of this new orientation. At base, uses and gratifications research supposes that audience orientations determine exposure experiences including effects. Despite the intuitive force of this …
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