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Showing 1 to 1 of 1 for “"unconditional satisfaction guarantee"”.
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What Effect Does the Hampton Inn 100% Unconditional Satisfaction Guarantee have on Customer Loyalty?
… loyalty among its customers by offering a 100% unconditional satisfaction guarantee. The purpose of this study was to investigate the extent to which a specific value-enhancing feature—the 100% unconditional guarantee—is likely to influence customer loyalty. In this study, loyalty was defined in …