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Showing 1 to 1 of 1 for “"typographic variables"”.

  1. An investigation of success metrics for the design of e-commerce Web sites.

    … electronic commerce Web sites? What role do the typographic variables of visual design play in the success of electronic commerce Web sites? Forty-three undergraduate students enrolled in an introductory level MIS course used a Likert-style survey instrument to evaluate aesthetic aspects of 501 …

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