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Showing 1 to 1 of 1 for “"transmedia consumption"”.
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Transmedia consumption experiences: consuming and co-creating interrelated stories across media
… economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and product of this convergence culture, is the systematic dispersal of narrative elements across multitude of media for the purpose of creating a unified and coordinated consumer experience (Jenkins 2006). To …