Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"trade press"”.
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“neither boy nor man”: Transnational Trade Identity in Canada’s Typographical Trade Press, 1860-1900
“‘neither boy nor man’: Transnational Trade Identity in Canada’s Typographical Trade Press, 1860-1900” is situated at the intersection of literary, periodical, print historical, and labour studies. Examining the eight printing trade journals produced in central and eastern Canada during the later …
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The revolution will be commercialized: finance, public policy, and the construction of internet advertising
… Archival sources, government documents, and trade press accounts provide a foundation for an assessment of how online advertising evolved in relation to a changing capitalist political economy. The “dotcom” period was characterized by broad market liberalization, a technology investment …
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Speedway Racing in England 1928–1965: Communities, Gender and Modernity
… Through an analysis of broadcasting, newspaper, trade press and archival sources, this thesis examines how a professional sport with a largely working-class following established itself in England and goes on to consider the effect that it had on British society between 1928 and 1965. It will …
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Re-examining the maladjusted text: post-war America, the Hollywood Left and the problem with Film Noir
… Analysing key writings from journals, the trade press and newspapers, this research shows how and why specific films caused concern for certain leftist personnel and how particular genres of films are seen now as similar to one another, yet were once understood as starkly opposed.
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The Protection of television formats: intellectual property and market based strategies.
… the paradox of growth in the international trade of formats in the absence of any legal solutions which provide precise and enforceable governance. The research first assesses the limits of copyright law as a means of protecting formats, by creating a bespoke database of 59 format disputes …
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Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.
… to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of research into publishing and bookselling on an ongoing basis, …
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From a "Gin Palace" to a "King's Palace?" The Evolution of the Music Hall in Preston c1840-1914
… analysis, based particularly on the local press and music hall trade press, the principal aims are to place Preston within the historiography of the music hail genre; to evaluate the evolution and growth of the Preston Victorian and Edwardian music hall and its relationship with rival forms …
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Reading the local paper: Social and cultural functions of the local press in Preston, Lancashire, 1855-1900
… Using evidence from news rooms, libraries, the trade press and oral history, it argues that the majority of readers (particularly working-class readers) preferred the local press, because of its faster delivery of news, and because of its local and localised content. Building on the work of Law …
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The UK scheduled express coach market – its economic structure and consequent entry, exit and operation by small and medium firms
… and filling knowledge gaps with non-academic and trade press data, the research also outlines economic market structures that characterise the market across the research period and which have influenced the success of deregulation. The research compares subsequently liberalised European markets …
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Continuity and change: the professional lives and culture of self-employed barristers in England and Wales
… months, triangulated by in-depth reading of the trade press, the national media, social media and official pronouncements from the profession’s representative and regulatory bodies for the same period. The study takes into account the literature on the sociology of the professions and tests its …
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Transnational technologies of gender and mediated intimacy
… public communications, archived print copies, trade press, news reports on the sector, and field notes from events organised by interested parties. Influenced by a social constructionist perspective, the analysis uses thematic, discourse and conjunctural approaches, thereby making connections …
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Conceptualising organisation development: practitioner and academic perspectives. A UK study
… was carried out on job advertisements in the trade press from over a four decade period. This method was used to gain information on changes in magnitude in the take up of the profession in the UK and significant developments in the content of the job roles over the period. To triangulate this …
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Business-to-Business (B2B) Media in UK: A mixed methods study using product variables to assess the impacts of social media on product strategies
… (B2B) media, which used to be known as the trade press, has occupied one of the blind spots of media research. Digitisation has helped transforming B2B media from their old profile of trade magazines into a dynamic media sector producing multiple publishing and off-line products with …
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Corporate social disclosure in the timber industry in Western Australia 1989-1998 : A test of legitimacy theory
… between the extent and change in the number of press media social reports and the extent and level of social disclosure in the annual report of a company based on the same classification of Social items. They have also explored the existence of a time lag between the number of press media …