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Showing 1 to 2 of 2 for “"tourism small businesses"”.
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Modeling the Marketability of Tourism Small Businesses: Oman's Experiences
<p>Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to …
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Strategic marketing and the tourism small business in Victoria
… itself first with the survey and analysis of 163 tourism small businesses from both rural and city locations in Victoria which are a representative sample of the 5,000 to 9,000 tourism small businesses in the State. In investigating the extent to which such businesses use a strategic marketing …