Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"third-person effect"”.
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An Examination Of Third-person Effect In The Context Of Contoversial Product Advertising
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to …
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Public affairs advertising: corporate influence, public opinion and vote intentions under the third-person effect
… and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than …
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The Impact of Schadenfreude as an Emotional Frame in Crisis Communications on Perception of Corporate Reputation
… (the feeling of pleasure one experiences when a person or organization suffers a misfortune or set back) was re-introduced to the field to better assess its potential role in the crisis communication process, specifically its relationship with perceived corporate reputation. Additionally, both …
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Is it Really Skin Deep? An Analysis of "Ugly Betty's" Influence on Females' Understanding of Beauty
… also considered media images of beauty to have a third-person effect with younger audiences being more impacted. Social comparison was used slightly in explaining beauty definitions and standards for women.
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INVESTIGATING THE DETERMINANTS AND ENDOGENOUS INFLUENCES OF ENVIRONMENTAL REPUTATION
… perspective, the social identity theory, and the third-person effect theory. A sample of 271 companies was drawn from the 500 largest U.S. public companies listed in the 2010 Newsweek’s green report. The corporate environmental data for this study were gathered from this report. Meanwhile, the …
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
… by appealing central characters are a more effective means of communicating not only an anti-smoking ideology, but also the theme of adolescent empowerment. <p>This thesis's analysis more alarmingly indicates that the Philip Morris ads are in no way an effective means of smoking prevention. …