Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"third-party certification"”.
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The Effects of Certification Cobrand and Price on Consumers' Product Evaluations and Purchase Intentions
"Marketers often use a certification brand on their products claimed as ""Certified"" from a credible third party to highlight the unobservable quality and important attributes of the products. Drawing on signaling theory, certification cobrand strategy is the presence of a certification brand from …
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Three essays on product quality and pricing
… other goods with more stable demand. Essay 2: Third Party Marketing Approvals The second essay measures the effect of competition in a certifier market. When customers purchase new products, there is often a degree of uncertainty about their quality. A common solution is to rely on a …
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Can increasing surface credibility improve e-health intervention effectiveness?
… of a date, reference list, independent site certification; or negative: the presence of advertisements or broken links.<br/>This thesis investigates what role such factors play in the effectiveness of two e-health interventions. An e-health intervention is a health related website designed to …
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The value and role of food labels: three essays examining information flows in the food system for experience and credence attributes
… by consumers if there is a lack of proper certification. But, until more consensus about key outcomes is framed by relevant government or consumer-oriented NGOs, a similar "informational index" solution will not be possible, so policy options are more limited. Finally, using original survey …
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Understanding consumers' ornamental plant preferences for disease-free and water conservation labels
… with disease-free and/or water conservation certification labels. The results of the mixed logit models show consumers are willing to pay a premium for plants certified as disease-free and/or produced with water conservation practices. The results strongly suggest producers can recoup some of …
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Demand for certified aflatoxin-free grains
… extra costs associated with their production and certification, a perfect market would be expected to provide food safety. However, imperfect information in the food value chain can lead to market failure. One problem could be that ‘safety’ might not be an easily observable attribute; consumers, …