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Showing 1 to 2 of 2 for “"theory of mass media"”.
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The structural determinants of media contagion
… play a crucial role in the dissemination of news and opinion. These casual interactions are embedded in a network of communication that spans our society, allowing information to spread from any one person to another via some set of intermediary ties. Weblogs have recently emerged as a …
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The Reproduction of Patriarchal Ideological Hegemony in Soap Opera: A Case Study
<p>This research analyzes the reproduction of patriarchal ideological hegemony in the soap opera <em>Another World</em> using Stuart Hall's theory of the mass media and his conceptualization of ideology. A structural analysis of five one hour video-taped episodes of <em>Another World</em> reveals …