Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"theory construct operationalization"”.
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MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL
… an extension, it investigates whether reactance theory explains VIP message effects failure. Reactance theory research, a subset of message effects research, explains how emotional, confrontational, and threatening messages induce psychological reactance in the mind of the message receiver, who …