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Showing 1 to 1 of 1 for “"the esoteric nature of Corporate Identity"”.
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A strategic Enquiry into the Holistic Nature of Corporate Identity to enable its Systematic Control
This is an unconventional study, which addresses the thematic field and the esoteric nature and essence of Corporate Identity. The thesis concentrates in the understanding of Corporate Identity aiming towards an holistic explanation of the concept appropriate for practical multidisciplinary use. It …