Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 23 for “"television commercials"”.
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A multimodal discourse analysis of Saudi Arabic television commercials
Access to abstract permanently restricted to Ball State community only
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Challenging Universality: gender portrayals in television commercials in South Africa and Germany
This study explored gender portrayals in television commercials in South Africa and Germany. Quantitative content analysis is commonly used in cross-cultural advertising research, often relying on codebooks developed in one cultural context and applied universally. Guided by a decolonial …
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Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior
… of gender stereotypes portrayed in children's television commercials and the effects on consumer purchasing behavior. The author conducted two studies including a content analysis of viewing 75 children's television commercials, 25 boy, 25 girl, 25 neutral, and documenting evidence of roles, …
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And Now a Punch, Kick, and Slap from Our Sponsors: A Content Analysis of Aggression in Network Television Commercials.
<p>While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials …
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The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production
… examines how gender is portrayed in Chinese television commercials and how these representations reflect the social and cultural contexts of their production and the institutional practices of advertising production personnel. To date, while there have been a plethora of studies on gender …
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Critical Discourse Analysis of Sexual Enhancement Medication Ads
… Levitra, and Cialis print advertisements and television commercials and it offers insight into the institutional discourse of "sexual enhancement medication" and how this discourse constructs male identity and subjectivity.</p>
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Measurement of emotional reactions to television advertisements – A state of the art review
… is placed on their applicability as regards television commercials.
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State narratives on war and peace in Colombia, 2002-2016
… by analyzing a visual archive made up of TV commercials produced by the Colombian state in this period. In doing so, the research considers the tensions between nationalism, war, peace and memory in a political setting marked by the proclamation of a transitional scenario. Finally it reflects …
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Code-Mixing and Imaging of America in France: The Genre of Advertising
… This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top Paris advertising agencies supplement the data. The primary objectives of the dissertation are (i) to determine the degree to which …
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Exploring the Lower Third: The Use, Innovations, and Future of Snipes in the U.S. Television Industry.
… a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is …
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Enigmatic commercials: Schema distortion in television advertisements
… and recall, advertisers have begun to use commercials that employ schema distortion that make the commercial seem enigmatic to the viewer. Recently, research in communication, specifically the news media, has focused on the processes of learning and recall using schema theory; The method …
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Social knowledge of food: How and why people talk about foods
… statements from a corpus of 118 New Zealand TV commercials and 249 Japanese TV commercials were coded by the categories generated in Study 1. The results showed that the categories of factual statements were selectively used on TV commercials depending on the food types, and related closely to …
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Sequels and SAMs: Re-contextualized Media and Affective Memory
… that, as people are exposed to these contexts (television, commercials), consumer-based art threatens the <em>singular</em>, a connection to a particular aesthetic in a particular space. When art is repeated, films remember <em>for</em> the audience. This allows for history to be continually …
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The Citizen-Soldier in the American Imagination: Traces of the Myths of World War II in the "Army Strong" Recruitment Campaign
… Critical Discourse Analysis of three recruitment television commercials from the "Army Strong" campaign aired in 2009. I explain how the United States Army uses both the ideals of civic nationalism and the characteristics of neoliberalism in order to encourage potential recruits to join its ranks.
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The construction of meaning in Hollywood and music video editing aesthetics: A comparison between the pre-television and music television generations.
Film or television editing influences how audiences construct meaning. Since the advent of music videos, traditional Hollywood editing conventions have been evolving into a new form characterized by quickly changing, almost dizzying, images. Evidence of this evolution has surfaced in contemporary …
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A critical look at nutritional value of commercials on the Nickelodeon Network
… of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant …
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Subjective-Objective-Subjective: The Science Of Propaganda
… 26-27) is also revealed in the failure of some television commercials to profitably ‘connect' as intended with an audience – thus undermining claims to the objective approach that preceded these commercials. 5. That, possibly, as is implied in at least one ethnographic case study, not even …
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Female Baby Boomers' Perceptions of Dairy Foods and How Their Perceptions Influence Dairy Food Choices
… sources, such as magazine advertisements and television commercials, influenced their dairy food choices. Nutrition education for this population should continue to promote the view that "all foods can fit" into a healthy eating pattern. Nutrition education should be geared toward the fast …
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