Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"television commercial"”.
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The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness.
… video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions …
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And Now a Punch, Kick, and Slap from Our Sponsors: A Content Analysis of Aggression in Network Television Commercials.
<p>While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials …
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The effect of television viewing on college students : an EEG analysis of cerebral asymmetry
<p>The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing.</p> <p>The subjects in the study consisted of 24 men and 24 women …
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The Media Rhetorics of Advertising Film : Communication-theoretical starting-points for the study of the production and interpretation of meaning in advertising film
… It has been discussed as 'advertising film' or 'commercial film', but on the other hand it is usually referred to as 'television commercial'. The most common media of advertising film is television, but advertising films are presented on the internet and in movie theaters as well. The concept of …