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Showing 1 to 3 of 3 for “"technology orientation"”.

  1. The impact of technology orientation, strategic firm resources and resource orchestration on small high-tech firms innovation: evidence from the UK

    … and resource orchestration theory to examine how technology orientation influences innovation performance. Secondly, this study examines the impact of strategic firm resources (availability of technological resources, availability of financial resources, networking capability, and degree of …

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  2. What mediates the effects of market orientation on performance?: the case of high technology companies in South Africa

    Conventional market orientation philosophy holds that behavioural and philosophical cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong …

    cape-town Repository record for What mediates the effects of market orientation on performance?: the case of high technology companies in South Africa (opens in a new tab)

  3. What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa

    Conventional market orientation philosophy holds that behavioural and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong …

    cape-town Repository record for What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa (opens in a new tab)