Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"technical marketing"”.
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A Survey of White Paper Types
The white paper is a widely used technical marketing document genre that has been curiously neglected in technical writing instruction. Used in government for over four centuries to foster discussion and promulgate official political positions, the white paper genre has expanded in recent decades …
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Comparative study on private and public peer evaluations on business students at the college level
… in their first or third year of study in a technical marketing or accounting program. The research question is: Are there differences between the private PE versus public PE? Specifically, this study investigated the impact of several variables on the ways students reflect on the PE …
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Technical Communicators in Marketing: Switching Roles and Changing Ethical Perspectives When Working With Content Marketing
This thesis presents an alternate career path for technical communicators in the area of content marketing and expands on the ethical and goal-related issues associated with a career change to a marketing-focused role. Many of the skills necessary for technical communication are transferable to …