Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 54 for “"target audiences"”.
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No Child Left Behind and its communication effectiveness in diverse communities
… through which to communicate NCLB provisions to target audiences. Additionally, the researcher determined that parents remain uncertain about NCLB's provisions and do not receive information from school districts regarding the law. Furthermore, parents believe that print media, Internet, radio …
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The development, delivery and evaluation of a harassment awareness training package for a corporate workplace
… harassment on employees and the workplace. The target audiences were Flight Operations and In-Flight Service personnel. The development of the harassment program was based on instructional design theory, and research into flight crew and cabin crew performance. Formative evaluation of the …
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IDENTIFYING INFLUENCERS FOR PSYOP
… (PSYOP) personnel focus on influencing foreign target audiences in their audience’s own language but have been slow to adapt to the use of social media as a means of influence. Drawing from principles used in influencer marketing, we ask, How can U.S. PSYOP forces and their partners best …
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Greenpeace cyberadvocacy: message strategies and the framing of the "say no to genetic engineering" campaign
… and encourage information seeking among audiences. Logical reasoning that highlighted risks using negative appeals indicate latent and aware publics as target audiences. The Australian and Philippine sites showed spikes in news items published preceding the commercial release of GM crops. …
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Project Management Plan to Digitize the National Museum of Mexican Art's Collection
… expansion, education, and preservation. The target audiences are Mexican art and culture enthusiasts, researchers, students, collectors, potential donors, fellow museums (for potential loans), and the global general public. This plan seeks to incorporate three processes to the NMMA 's …
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Advertising on Social Networking Websites
… notice the potential for reaching out to their target audiences through this new medium and have already begun a series of advertising efforts in order to do so; however, the spend on this form of advertising is relatively minor compared to other efforts. This paper will establish why social …
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Bill Hybels and the Willow Creek Community Church: a Study in Audience Analysis and Adaptation
… sermons, each being presented to a different target audience. The rhetorical criticism is used as a basis for observing and evaluating comparisons and contrasts in Hybels' approach to different target audiences. The differences in approach are subtle, yet distinct, making them all the more …
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Changes in latitudes, changes in attitudes: narrating a regime change
… aimed at shaping the perceptions of foreign target audiences in support of special warfare objectives. Furthermore, this thesis offers recommendations regarding the requisite means and organizational forms required to create strategic narratives that support influence operations in cases of …
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Crisis public relations : a case study of the issuance of same-sex marriage licenses by the San Francisco Mayor's Office
… Second, humanizing controversial messages to target audiences can be very effective. Third, providing media training to spokespersons can improve the organization's overall message. Fourth, segmenting key messages within the target audience is fundamental. Fifth, spokespersons' roles can have …
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Design Approach for Building Technology with Indigenous Communities
… popular applications within their respective target audiences. This approach places a focus on the users and essentially aims to have the target audience be the main deciding factor in how the developed platform looks and functions. The motivation behind this study is to make technology less …
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An Exploratory Study of the Effectiveness of the CPJ in Defending Journalists and Press Freedom Ideals in Latin America: Transnational Advocacy in the International Sphere
… upon the involvement of local press groups, target audiences, the issues addressed, the credibility and authority of the CPJ, and the organization's connections within the worldwide press freedom network. This case study helps fill a significant gap in the research on transnational advocacy …
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Semiotics and strategies of property marketing in a post-apartheid South Africa: a case of three selected areas in Cape Town.
… tailor marketing efforts to specific target markets. Property agents are continuously competitive in branding and positioning themselves, and marketing houses to a diverse and democratic society. The diversity of the population, fast urban growth, and changed living patterns shape the …
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School library web sites as public relations tools
… for their use as public relations tools. Two target audiences were teachers and parents. Using a checklist, each selected home page was analyzed for its inclusion of information relating to teachers, information relating to parents, and design considerations. The research question investigated …
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The Family Business: DNA Ancestry Tests and White Identity
… DNA ancestry companies already, and what future target audiences including children may learn through company advertising.</p>
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Mining mailing lists for content
… information system to all event organizers and target audiences. For the purpose of advertising events, Email is the communication medium of choice. In particular, there is a wide-spread use of electronic mailing lists to publicize events and activities. These can be used as a valuable source …
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Dramaturgia da experiência: o processo criativo do espetáculo de dança digital a travessia- uma realidade ficcional
… in different locations and with different target audiences, in order to understand how they interact with the work. Followed by rehearsals to create a scene, the creation of a dramaturgy, a season of 8 presentations and production of virtual reality videos. The constituent elements of the …
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Towards designing more effective systems by understanding user experiences
… but unappealing to (or even unusable by) their target audiences. After describing the motivation for the work, this thesis explains the state of the art and presents an exemplar system built with a technological focus. This thesis then presents Teasing Apart, Piecing Together (TAPT), a Software …
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A survey of certified athletic trainers' knowledge base, personal experiences and attitudes toward public relations methods
… methods are most effective reaching their target audiences.</p> <p>Sixty-three percent of the respondents created a brochure/pamphlet; 17% distributed a newsletter and 68% have never written a news release. Most respondents (89%) are familiar with the term news release, while 69% have never …
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Visual and participatory research methods in the development of mass communication health messages for underserved populations
… activity were developed with a subsample of the target population using a participatory approach. Findings suggest that this method may be a valuable tool in the development of mass communication health messages, extracting rich and meaningful data from target audiences while fostering a sense of …
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The role of information in postgraduates' decision-making cycle.
… parents, agents and partner staff as important target audiences. Despite living in an information rich world there was a lack of rationality and informedness amongst certain groups of postgraduates when making these significant decisions and 'new', 'experienced' and 'connected' prospective …
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